SEO laws and best methods change every year so here are some SEO tips for best results in 2019. Could Amazon and Apple cut into Google’s search dominance? Eli Schwartz, director of SEO and growth for SurveyMonkey, believes so. “I think that 2019 will be the year that, once again, SEO will not just be about how to optimize for Google, but we will have to take into account these other ‘engines’ as well,” Schwartz said. As Cindy Krum, CEO of MobileMoxie, pointed out, SEO is about showing up wherever and however people are searching – not just getting the first blue link. So you must learn how to drive traffic and engagement for things other than just websites.
Everybody loves featured snippets—those handy text boxes that pop up when we search and provide quick answers to our questions without needing to click a link. They’re becoming a particularly important part of the UX as convenience becomes the norm and mobile and voice searches rise in prominence. Below is an example featured snippet…on featured snippets! But their role in good old-fashioned web SEO can’t be overstated—according to research from HubSpot, content with featured snippets doubled their click-through rates. While the exact process for selecting this snippets isn’t precisely known, HubSpot’s research identified a few trends. Every site has a few, and they’re not always a big deal. But when your site has hundreds, or thousands, it can be detrimental to your SEO. Zombie pages bloat your sitemap with numerous pages that Google deems low-quality, as they earn no traffic or engagement.
WordPress SEO tip : If your website takes a millennium to load, you’re losing prospects left, right and center. Further, you’re flushing SEO points down the drain, and they’re hard to come by. Slow pages lead to higher bounce rates, loss of traffic and customer trust, so decrease your page load time already. The post I’ve linked in the foregoing statement will show you everything you need to do to improve the speed of your WordPress site. If you wanted to do a quick site speed check on your site to see how fast it is you can use the Google Page Insights tool to check your website and see what sort of recommendations Google has for you to increase your site speed (it’s important to note that page insights is focused on many micro-optimizations which sometimes don’t make a lot of sense for your site to do or it won’t affect your site as much as simply getting a better hosting plan, the most important factor is your actual loading time, so you should compare your loading time with your top competitors and make sure your site is faster). While HTTPS is not a major ranking signal, Google is still conducting tests and might decide to strengthen it in the near future. Just the other day, they published an article on securing your site with HTTPS. The post outlines the importance of site security, best practices when setting up HTTPS and how to set up HTTPS on your HTTP site. You should be in good hands.
So in 2019, you should increasingly ask yourself what your target group wants to know when searching the web or what they want to cover with their search. The more you meet this need with your content, the better your ranking chances will be. With the evolution of SERPs, Google is accessing more and more data material. Today, Google is also able to create its own meaningful meta-descriptions from existing content. In addition, the search engine giant uses structured data to create rich snippets. Since the available space has become smaller due to a change in the arrangement of the advertisements, you should make sure to create eye-catching snippets. Note that homepages cannot get review snippets, only inner pages do. Rich snippets can significantly increase the click-through rate (CTR) for your website. Some sources say this can increase by up to 30%, but we have never seen such high changes on all websites in our care.
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