It is entirely appropriate, and indeed essential, that editorial staff understand and contribute to the commercial success of the However, editorial independence must always be maintained. Commercial staff should not influence editorial’s story judgments in connection with any advertiser’s or potential advertiser’s interest. The final decision on all editorial content is the Editor’s.

Any commercially paid content beyond traditional advertisements must be clearly and appropriately marked as per protocols.

It is perfectly proper for journalists to write content that is paid for commercially, provided that it is clearly marked as such. In undertaking such tasks, journalists should do nothing to compromise their ability to write for our audience objectively, fairly and honestly.