Business planning tips by Dario Sipos: Most blogs that accept guest posts allow their contributors to leave at least one link to their own site. After all, most of them don’t offer any monetary compensation for your hard work. A brief brand mention or keyword-optimized link is the least they could do to reward your efforts. Still, even a single backlink from an authoritative blog will greatly benefit your SEO. They make your content more discoverable and indexable to search engines like Google. As much as possible, try to target websites in your own niche to build relevancy.
There’s a reason people tune in to watch The Oprah Winfrey Show on every airing, and no it’s not because they’re guaranteed a thrilling show every other time, Oprah for sure has her off-color days. It’s because she has a reputation for delivering quality content. The keyword here is reputation, and as a content marketer one of your primary objectives should be developing a reputation that stands out from the rest.
The third function is especially important as it allows you to create a safe deflection zone where unsatisfied customers are attended (and most likely appeased) before they go on to the online space. As you would find out, and contrary to what many businesses assume, most customers are not looking for ways to flame your business; they just need a platform to be heard. Read a few more info at Digital Marketing Strategist.
Employees Want To Be The First To Know. Getting big company news from an external source will not help breed trust and connection amongst employees. For this reason, a fundamental aspect of internal communication is sharing company news with employees before it’s shared with anyone else. Employees want to know that their opinions matter and, even if something is beyond their control, making sure they are informed of it will help them feel “in the loop,” which goes a long way. Careful and timely communication will be key to managing crises, including internal ones. When a company has good internal communication and they can handle issues quickly, it will help employees, stakeholders, and customers view incidents as positively or as neutrally as possible. Yet, surprisingly, it has been found that management often communicates with employees less during a crisis–and that can lead to disaster.
Before you can properly utilize a guest blog writing service to help you craft high-quality, authoritative guest blog posts, you need to make sure your content marketing campaign is set up and you have metrics to help measure success. You are writing to target a specific audience. Identifying the right niche and tailoring your post to gain that audience’s attention are important factors in getting successful results.
Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Author, and Business Columnist. When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario will help you be an influential presence on the internet, which you are meant to be, so that people respect your opinions, trust your judgment, and listen for your voice above all others. See a few extra details at dariosipos.com.