The Better Business Bureau is probably the most well-known consumer advocacy group in the world. The BBB now helps customers find businesses in any US region, and it has a diverse usership that’s valuable to any company.
Unfortunately, the BBB charges companies to join it. So if you want to be listed on the site, you need to pay. It’s also worth noting that the BBB can’t tell you what to do as a business owner, but their recommendations and public reach can put pressure on you to make changes that the BBB would want to see. That’s because you have to adhere to the BBB’s Code of Conduct, which is basically a more stringent version of US advertising and trade laws. Read More …