Best make intros online website? Understand why you need a logo. And why it needs to be great. Business really is like dating—you’re trying to attract the right customers and make them fall head over heels in love with your brand. So think of your logo as the picture on your dating profile. It’s what’s going to make people take interest and try to learn more about you (or swipe left because you’re not for them). So you want to look your best, right? Your logo will have a huge impact on the first impression your business is going to make: It will give your customers information about your brand and let them know if it’s right for them.
Whether you’re a beginner or just in need of a refresh, follow our logo design tips and tricks to help you make really good logos. Logos are really important. They can be daunting to design but are a must for any business and are the cornerstone of any good business brand, or even a personal brand. You want your logo to explain who you are and what you do, why you do it, and how you do it. You’ll include it on social posts, presentation decks, marketing materials, business cards and more. That’s a lot of heavy lifting for one little graphic to do, right?
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Every few years or so, some new fads come along in logo design. I personally love to study design trends and you might even find me suggesting jumping onto a few bandwagons to keep up with the times, but with logos, I just hate it when a bunch of designers use the same idea over and over. Should you know about the latest logo design trends and understand what’s good and bad about them? Absolutely. Should you follow them to the letter? Absolutely not. The basic archetype above is being used again and again in logo design right now and it’s getting old fast. Why not use a design that you actually thought up yourself rather than ripping off what everyone else is doing? We have an entire article dedicated to showcasing logo design clichés, be sure to check it out to make sure you’re not guilty of uninspired logo design.
After you’ve chosen a brand name you are happy with, which meets all of the requirements that a brand name should have (see ‘What’s in a brand name?’) it’s time to create a logo. A logo is a group of letters and or symbols used in a consistent and unique way to identify a company, product or service. Slightly ahead of the brand name, the logo is the most prominent and stable element of marketing, and should be designed carefully to fully reflect the branding of your product or service. For this post, lets assume you are a small business, with no design capabilities and are contracting out the logo design to a designer or crowdsourcing your logo. Even though the designer may being doing all of the work, understanding the 5 key aspects of logo design will help you choose the logo that will help you develop a durable brand identity for your company, product or service. See more information on here.