SEO laws and white hat practices are modified every year so here are some SEO tips for best results in 2019. Use structured data whenever possible, said Marcus Tandler, co-founder and managing director of Ryte. “With AI becoming increasingly important for Google, structured data is becoming more important as well,” Tandler said. “If Google wants to move from a mobile-first to an AI-first world, structured data is key. No matter how good your AI is, if it takes too long to ‘crawl’ the required information, it will never be great. AI requires a fast processing of contents and their relations to each other.” JP Sherman, enterprise search and findability expert at Red Hat, said you should start looking at and understanding structured data, schema, active and passive search behaviors, and how they can connect to behaviors that signal intent so that the behavior of search becomes a much larger effort of findability.
There’s a marketing theory called the “Blue Ocean Strategy” which argues that companies achieve greater success by seeking out uncontested market space rather than fighting head-to-head with competitors. (Competing in clear blue waters rather than shark-filled, bloody waters. You get the idea.) This is an important tenet of SEO. The more crowded the field, the harder it is to get noticed. If you want to rank higher in the SERPs, it’s to your benefit to look beyond what your competitors are doing and seek out new topics that haven’t been explored. Sites like Google Trends or BuzzSumo are your friend, here. To illustrate this idea, below we compare the interest in the terms “content marketing 2018” and “content marketing 2019”. Obviously, everyone’s talking about 2018 content marketing IN 2018—but there aren’t many indexed pages covering the 2019 strategies midway through the year. As 2019 approaches and the gap shrinks, more people start talking about it.
WordPress SEO tip : When you enter your keyword in Google, the first ten (10) websites that appear are your most fierce competitors. To clinch that elusive first position, you must beat them all. Do you recall that wise saying that goes like keep your friends close and your enemies closer? Take time to study your competition. Get answers to questions such as: Why does number one beat me? What do they do different? Are they implementing white hat SEO techniques that I might be missing? Perhaps they aren’t as good as you’d imagine – maybe their content is stale for instance. This could be your window of opportunity to get the ranking you deserve. Study the competition and beat them at their own game. A little competitiveness is awesome. Plus if the reward is better rankings, more traffic and ultimately better conversions, I’m up for the challenge any day. Are you?
Although Google’s algorithms are getting better and better, it still needs content in the form of text to determine the relevance of web pages to a search query. Google has made enormous improvements in the analysis of textual content in recent years and uses the latest technology with Rankbrain to better understand content. This leap in quality is going to continue in 2019 as the system learns on its own. Your goal should, therefore, continue to be to offer the best content on your “topic” on the web. Practical tip: Check your texts continuously and make sure they remain unique and offer added value. Word counter analyses can support you in the analysis and writing of texts. These show you which terms your text should contain so that it becomes as relevant as possible in relation to a search term. Make sure you do not stuff keywords in your texts – we still see a lot of websites that do this.
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