Solicitors firm marketing services? Pay-per-click is a model of advertising where marketers pay a fee every time people click on their ad. Basically, it’s the process of buying visits to your site, as opposed to getting them organically via SEO or other types of digital marketing. PPC is one of the types of paid search. It’s similar to SEM (search engine marketing) but can also include display advertising (cost-per-click based), and affiliate advertising. Affiliate marketing is one of the popular ways people make money online these days. If your affiliate program is successful, you might earn quite a decent passive income. Basically, affiliate marketing is a type of digital marketing where a person partners up with other businesses in order to receive a commission for the traffic s/he generates for this business. Imagine this: you put a link to an external website on your own blog or website. Every time a user proceeds to this external website and makes a purchase, you receive a commission.
When someone comes in and only sees the first 10 seconds of your video, they send a signal to YouTube. YouTube interprets how the audience interacts with your video. A powerful indicator is the average viewing time. As you can see, for me it is 30%. Let’s illustrate with a practical example: Suppose you have a clip displayed 100,000 times. The average display duration is 10 seconds. The second video only exceeded 10,000 views. Here, the average display duration is 50 seconds. The second clip will have priority. It is preferable to make quality video content.
In conclusion we can provide a bespoke service for whatever your business needs. The ultimate law firm website should be intuitive, simple, and visually pleasing. We can provide low cost mock up examples of how you your website could look and are happy to discuss your requirements over coffee. Even if you not looking for a complete overhaul we can improve your current site and ensure you have the highest performing website for your firm. Read additional information at here.
HTTPS makes the pages on your site more secure by encrypting information sent between the visitor and server. It’s been a Google ranking factor since 2014. You can tell if your site is already using HTTPS by checking the loading bar in your browser. If there’s a lock icon before the URL, then you’re good. If not, you need to install an SSL certificate. Lots of web hosts offer these in their packages. If yours doesn’t, you can pick one up for free from LetsEncrypt. The good news is that switching to HTTPS is a one-time job. Once installed, every page on your site should be secure—including those you publish in the future.
Ultimately, you want to be the person everyone looks to for innovation. When there’s a hot topic or dilemma within the industry, and readers need guidance or reassurance, you want to be able to provide it. You want to become a thought leader who’s reliable and respected. Guest blogging steadily builds your following and highlights your level of expertise. Every post shows readers that you understand the niche and don’t hesitate to lay out the facts. You base your content on research, life experience, and past mistakes. Then pass on valuable advice or tips to help others. No strings attached.
So for this tip, you want to be really intentional about the colors you’re selecting to represent the different elements on your website, whether that be the background navigation menu or even the fonts used to read. Remember that complementary colors help create a balanced and visually appealing website. And there are even online tools that are worthwhile checking out, which help in selecting a range of colors that fit into specific, visually appealing color palettes. Additionally, make sure you use contrasting colors for your text and for the background. So that’s really easy for your audience to read the information that you’re presenting to them. And vibrant colors whilst okay in some areas should be used sparingly, perhaps only for buttons and call to actions. Finally, don’t be afraid of negative whitespace. It will give your website a modern and uncluttered look, which is definitely something worth considering when designing a website.
Ben is the MD of Marketing Lawyers and acts as a consultant to a wide range of law firms. Ben is a Law Firm Marketing & Management Consultant, Speaker and Writer. He was previously made one of the youngest directors of a Law Firm in the UK. Alex is the Senior Marketing and Account Manager at Marketing Lawyers. He is currently responsible for account management for the firm and advises law firms on a range of outsourced areas of PR, Social Media, Graphic Design, Digital Marketing and BD tasks. Read more info at here.