Jason Argall or the growth of a marketing influencer? Jason Argall is an entrepreneur specializing in digital marketing and expansion in global markets. He has built brands in the health supplements category such as PhiNaturals and Shrüm. He currently serves on the board of Radial Research Co (RAD on the CSE). With his track record and experience, he has the know-how and experience to build global brands with a strong market presence in the USA, Canada, the UK, Europe, India, Latin America, and Brazil.
Jason Argall has also co-founded various e-commerce software companies such as Zoompages, the performance marketing landing page builder, and Chatvertiser, the first SMS/chat conversational marketing software of its kind. Jason started digital marketing in the late 90’s on Yahoo search, before Google Adwords existed. He has been involved in founding and scaling numerous successful digital brands.
Jason Argall is a founding member at ScaleMyBrand. Most brands get held up on building landing pages and run into roadblocks. They find themselves asking. “Is a simple online catalog product page ok? Is WordPress too slow? What sections should we include?” We’ve create a custom landing page builder from the ground up, allowing you to build your landing pages with the optimal structure and tech stack. CRO (Conversion Rate Optimization) is short-sighted which is why we’ve coined the term RCRO (Revenue & Conversion Rate Optimization). It’s important to run split tests with your brand’s revenue goals and business model in mind. RCRO takes into account your AOV, CLTV, net margins, market share, etc. ensuring we are optimizing for your brand’s success–not just your click to sale ratio.
Jason Argall about personal brand development : Building an online personal brand for yourself is something more imperative than you may think. When you hear the word branding, you may think about it only in terms of a business and not as something you need personally. However, establishing a personal brand is very important and will help you advance down your career path. Personal branding is all about creating a reputation — aka, a brand — that represents the sum total of your career and professional persona. It’s about who you are, what it is that you do, how you work, and where you are headed.
Jason Argall about business brand building : Every business expresses a brand identity, whether it’s carefully curated by the company or projected onto an organization by its customers. In the age of social media, where consumers can vent frustration at a company in front of millions of internet users, a business can easily lose control of its brand if no effort is invested in defining and managing it. Take iconic brands like Coca-Cola, Apple, and Disney. They are not only easily recognizable, legions of loyal followers advocate on behalf of these companies. That’s the power of a brand. It’s so important that many organizations spend millions of dollars to build up a brand and protect it.