Searching for Branding provider ? Every component of the design should serve a purpose. There should be a point to it. If there isn’t, you should consider very seriously whether that element ought to be included in the design at all. This goes back, in part, to the fact that as a designer you are not designing for yourself. You are designing for others. Any aspect of your design that is not obviously useful is just one more thing that could get in the way or detract from the user’s experience of the product. Users need to be able to quickly and intuitively understand how a product is supposed to work. You cannot guarantee that they will always use it that way, but you need to make sure that your product is not complicated to use.
No matter how amazing your product is, most businesses fail if there isn’t a good marketing plan in place to propel that product forward. A successful marketing campaign is able to narrow down who your customer is, what they want to hear, what they need to hear, and show them where to get it. Targeting the right consumers in the way that best suits their profiles is not only advisable but necessary. For example, if your target customer is aged 70 or older, social media advertising may not be the best area to emphasize your focus. Study the marketing plans of competitors and evaluate what’s working and what isn’t from the point of view of a consumer. A well thought out marketing plan and serious strategy can make all the difference in how well your product is received once you head to market. The biggest mistake an entrepreneur can make is putting all of their efforts into the actual product and omitting the importance of the marketing plan behind said product. If an element of your product is difficult to market clearly, it’s an indication you need to simplify something, somewhere. Read extra info on Start-up consulting.
Ensure consistency by creating a branding style guide. Once you’ve defined a brand strategy, built a framework for the brand identity and created the basic visual elements of this brand in the form of a logo, website etc., a crucial next step is to maintain consistency across all platforms and teams via a brand style guide. As a centralized document housing all the key information about your branding, at the bare minimum your style guide should include: Your brand story; Details on the brand voice – guidelines for copy; Logo and logo variations – when and where and how to use each; Color palette; Brand fonts and how to use them; Imagery guidelines
Start-Up trick of the day : Find out what your customers want: Blindly assuming you know what your customers want could prove costly. Fortunately, researching it first doesn’t have to be expensive—you can search forums, ask questions on social media, or spend some money on surveying opinions (and save yourself a pricey mistake!) While you need enough money to give your startup every chance of success, bear in mind that having too much can make you lazy and all too willing to part with your cash. Of course, you may want the option to access emergency funds—you’ll just have to make sure you can stick to a strict budget and define what exactly an emergency is. Source: https://www.petermanfirm.com/.