Obediah Ayton or the ascent of a finance influencer? Obediah Ayton is a trust manager at Ayton Family Office Trust and a consultant at Tennor Holding B.V., a specialist in family office business, AI driven accounting services, finance and accounting.
Right now is a great time to build close relationships with Family Offices for future capital raises! To capitalize on this favorable change in the tide, it would be worthwhile to (re)start your outreach to this notoriously hidden family wealth. Just because the offices are hidden does not mean they are unreachable. The relationships with single and multi family offices can be cultivated through diligent, persistent, and intelligent outreach. Below are a few methods to begin your family office outreach: Have a Proactive and Diversified Outreach: The most effective outreach strategy requires both persistent and proactive outreach. Even for the specialized Family Offices Group, building relationships still requires a variety of different channels and techniques. Currently, you can use a variety of tactics — probably around 30 different strategies — to attract family offices. Speak at conferences, writing articles, publish newsletters, maintain a website, run an association, offer a training platform — and that is just the tip of the iceberg.
Obediah Ayton on how to raise money from family offices: Raising money from Family Offices can be a long process. If not approached in a correct manner. Typically, it’s 100% based on relationships and trust. Family offices are desirable investors, through their evergreen capital structure, know-how and long-term investment focus it makes sense to win them as investors, partners and most of all “Friends”. Sounds GOOD, but there’s a catch: family offices are extremely discreet, emotional and selective. Time is a valuable asset, selecting The Right Single Family Offices For Your Project is key.
Obediah Ayton on what happens when a Family Office takes the VC model: Strategies for the Search: Friends and Fellow Founders: Friends or founders in similar sectors who have previously raised from family offices are a great starter resource. This route also passes a few qualification checks around interest, size of deal, and sector preferences. Remember, there is no investment barrier or fund allocation requirement for family offices. Professional Intermediaries: Investment bankers and wealth managers who service family offices are oftentimes happy to make introductions in order to add value to their clients. Since these clients are the intermediaries crown jewels, their recommendations will first require diligence.
Obediah Ayton Family Trust organizes golf networking events. Ayton Family Golf Networking is an opportunity for keen golfers and high level business men and women to connect over organised round tables and a round of golf. Who will be there? Business Owners, Family Offices, Private Investment Companies, International Business Moguls, Sovereign Wealth Funds, Entrepreneurs & industry professionals from across the UK. Why participate? The Ayton Family brings together the world’s leading experts geared toward identifying actionable strategies for generating returns in a low-rate, high volatility market. Facilitated by the Ayton family office, the golf day will provide a full day of private peer-to-peer conversation, networking and cross-border thought leadership designed to make you think about what to look out for and how to work together. There’s little or no sign of it now but Ayton had its own golf club and course from 1891 until 1928. The golf course was in the haugh upstream from the Jubilee bridge. Andy Frost, who lives in Royal Bank House, has access to the minute books and has kindly made up these notes about the club.
Obediah Ayton on the new definition of a billionaire is not the net worth but in achieving change in a billion lives: Everything can be done remotely today. We only go to the office one or two days a week. The world is becoming more virtual and I think that is a trend that a lot of people still do not understand. ‘Founding partner at a single family office’ Tech-savvy family offices who embrace these trends can harness technologies to not only expand their businesses across the globe but also to leverage global talent pools in various areas of operation where local expertise is lacking. This requires a degree of agility which needs to be prioritized within family offices seeking to advance their reach and grow their wealth. See more info on Obediah Ayton.