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Here’s a trick that I use for my ecommerce businesses. For every product and product category for my stores, I have done the research to see which are the most popular Instagram hashtags around those product categories. I came up with 15-20 popular hashtags for each category of products I sell, as well as a base of 5-10 popular tags that describe my brand and product offering overall. Finally, I also created a list of popular local specific hashtags that relate to my brand. I can easily open my Evernote and copy my standard brand, product and location specific hashtags to post with each photo. Some Instagram scheduling tools also let you save caption templates that you can use to store your hashtag groups.
When the opportunity presents itself, aligning your content with trending topics or hashtags can improve discoverability and engagement. For example, you can ride the wave of a trending topic or event, such as a holiday, in a relevant way to boost your engagement and reach. Or you can participate in one of the many hashtag holidays that exist, such as #NationalCoffeeDay (falling on October 1st in 2018). Mark relevant events in your calendar so you can prepare relevant content in advance. Be sure to join the conversation in a meaningful way and when in doubt, ask yourself if your target audience would actually pay attention to the trend. For a few extra details go to this website and get Instagram followers.
If you’re looking to get more followers on Instagram, it’s time to let your audience in. Instagram used to be all about the visuals – a cohesive aesthetic, high-quality photography, and on-brand images were a must. But the biggest trend for 2020 is authenticity, with long-form captions that allow your audience to learn more about you, your brand, and your mission. In fact, according to influencer research by Fohr, the average caption length has more than doubled since 2016. And in 2020, our feeds will be filled with an average caption length of 405 characters – which averages out to be 65-70 words!
Nothing sparks conversation more than a good AMA (Ask Me Anything) on Instagram Stories. And while influencers have been known to use the Instagram Stories question sticker to help their followers get to know them more, there’s no reason why you can’t do the same for your business.It’s a great opportunity for your followers to get to know your brand better, or get more information about your products. On the flipside, it’s a great place for you to ask your followers some questions. You could spark a conversation about your next season’s color palette, or what product lines they’d like to see more of.