Looking for Product design & development tricks ? When designing your product, think about the advantages it provides its users rather than what it can do. For example, a feature of a portable washer is that it can wash clothes on the go. An advantage is that it doesn’t require a sink attachment. Consumers are more likely to be convinced of your product if you can convey advantages — how your product can improve their life.
Entrepreneurs are born, not made, so it’s safe to say they often think as a businessperson all the time. It’s a way of life for many entrepreneurial men and women. But when it comes to product development, you have to think like your consumer and not yourself. Put aside the pride you have for your idea and the realization of it and think about how your buyer would perceive this every single step of the way. Any time you make a modification to the product or the idea behind it, you have to ask yourself if a consumer wants or needs this and determine whether or not as a buyer yourself, you’d buy this product as is from someone else. See extra info at Launching a product.
Making decisions around these concepts will ultimately inform the process of creating each specific brand element such as your logo, website, social media pages, signage and/or packaging. Prioritize brand elements most important to your key customer base. Keep in mind that just because the typical startup template dictates getting a logo, website and business cards first, that may not make sense for every type of business. And because time is literally money when you’re an entrepreneur starting out, you need to focus first and foremost on the touchpoints that have the capacity to drive revenue and sales. While nearly every company needs a basic logo and some sort of web presence, it could be that your Instagram page or even Linkedin profile supercede the need for a full-blown website in the first six months out of the gate if these are where your customers are most likely to find and vet you. Or perhaps business cards are “nice to have,” rather than a “must”, at least at the beginning. Choose and prioritize according to your needs rather than tradition.
Start-Up tip of the day : Find out what your customers want: Blindly assuming you know what your customers want could prove costly. Fortunately, researching it first doesn’t have to be expensive—you can search forums, ask questions on social media, or spend some money on surveying opinions (and save yourself a pricey mistake!) While you need enough money to give your startup every chance of success, bear in mind that having too much can make you lazy and all too willing to part with your cash. Of course, you may want the option to access emergency funds—you’ll just have to make sure you can stick to a strict budget and define what exactly an emergency is. Source: https://www.petermanfirm.com/.